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Leveraging J.C. Penney as a style destination hinged upon the success of utilizing short-lead time social media as an additional way to connect with new customers. Through careful curation, genuine content and compelling social media specific ‘brand-right’ imagery J.C. Penney evolved it’s brand pecpetion and trend credibility while increasing incremental sales via Instagram, Facebook, Snapchat, Twitter and Pintrest

SOCIAL MEDIA CREATIVE

2013 - 2015

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J.C. PENNEY CORP. INC. / WOMEN’S

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