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In late 2013 J.C. Penney entered into a cross promotional agreement with People Stylewatch magazine. The partnership offered JCP the opportunity to leverage and promote it’s fashion assortments, while gaining trend and editorial credibility through featured content in People Stylewatch Magazine. In-store statements with QR shopping abilities were developed as well as distinct online shops and how-to videos.

PEOPLE STYLEWATCH 

+ J.C. PENNEY

2013 - 2015

 

 

J.C. PENNEY CORP. INC. / WOMEN’S

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