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MOTHER'S DAY
SPRING 2015
J.C. PENNEY CORP. INC. / WOMEN’S
As Mother’s Day is a large commerce driving time for J.C. Penney, there was an acute understanding of businesses that needed to be protected and represented, all the while driving the newest items, trends and ideas of the late Spring season. With a circulation of 5 million, the resulting omni-channel message was one of great style and spot-on Trends at accessible price-points
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