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Coinciding with the Fall 2014 re-branding of Liz Claiborne, four short online-only videos were created to further elevate and complement the print campaign. These videos were featured on Vogue.com, MarieClaire.com, and Elle.com throughout the Fall 2014 season, resulting in increased brand awareness, positive brand perception and a marked increase in sales.
LIZ CLAIBORNE VIDEO
J.C. PENNEY CORP. INC. / WOMEN’S
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