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EDITORIAL POSITIONING SPRING 2015
J.C. PENNEY CORP. INC. / WOMEN’S
Charged with delivering clear and compelling style and fashion messaging to editorial publications, the Spring 2015 Women’s Look Book and Editorial Preview was successful in creating greater trend credibility for J.C. Penney than in previous seasons. The overall number of customer impressions from traditional editorial media, as well as social media and blogs increased by 28% from Spring 2014.
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